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Connect your Instagram professional account and the AI answers the people who write to you there. A direct message, a reply to one of your stories, a mention in someone’s story or a comment that matches one of your rules starts a conversation in the campaign you choose, and the AI carries it on like a WhatsApp one: it answers questions, collects information and books appointments.
Instagram is being rolled out gradually. If you do not see Instagram on the Integrations page, it is not available for your account yet: contact support to ask for it.

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What it does

Direct messages

Everyone who sends you a DM is answered by the campaign you pick for DMs. They become a lead with their Instagram username; no phone number is needed.

Stories

A reply to your story, or a mention of you in someone’s story, starts a conversation. Each can go to its own campaign or to the same one as DMs.

Comments

A comment that matches one of your rules gets one private message that opens the conversation, and optionally one public reply under the comment.

One inbox

Instagram conversations sit in Chats next to the WhatsApp ones, marked Instagram. You can read them, stop the AI and answer yourself.

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What Whappy never does on Instagram

  • It never writes first. People always write to you first; campaigns do not open Instagram conversations, so the first message of your funnel (the WhatsApp template) is skipped for them.
  • It never sends automated messages more than 24 hours after the person’s last message: that is Instagram’s rule. A follow-up or a reminder that falls outside that window is not sent, and the conversation shows a note saying so.
  • It never sends voice notes. A recording from a Send voice note step reaches the person as a link; the files of a Send document step reach them as links too. Images and PDFs the AI picks from the campaign’s files are sent as attachments.

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Before you start

  • An Instagram professional account: business or creator. A personal account cannot be connected.
  • At least one campaign that talks on Instagram: in the campaign’s Options, switch on Instagram. A campaign can talk on WhatsApp, on Instagram or on both.

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Connecting your account

1

Open the Instagram page

Go to Integrations → Instagram and press Connect Instagram.
2

Log in to Instagram

Instagram opens. Log in with the professional account and allow Whappy to read your profile and manage your messages and comments. If you refuse, Whappy says Instagram did not give access and you can try again.
3

Done

You are back in Whappy on a page that says @yourhandle is connected. Press Continue to choose who answers what.
An Instagram account can be connected to one Whappy account at a time: connecting it elsewhere is refused with This Instagram account is already connected to another account.
Right after connecting, make sure the campaign that answers DMs is running. If it is stopped, Whappy says so on the confirmation page: Instagram is connected, but nobody answers until you start the campaign.

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Who answers what

The Instagram page has three sections. The switches and the DM campaign save as soon as you change them; the story campaigns and the comment rules save with the Save button that appears when you have unsaved changes.

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Direct messages

  • Reply to DMs: on or off. Off, Whappy ignores everything that arrives from Instagram, stories and comments included, and nothing reaches Chats.
  • Campaign for DMs: the campaign that answers the people who write to you. Only campaigns that talk on Instagram are listed; if none does, switch Instagram on in a campaign’s Options first.

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Stories

Switch on Story replies and mentions so that a reply to your story, or a mention in someone’s story, starts a conversation. Pick a campaign for Story replies and one for Story mentions, or leave Same as DMs.

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Comment → DM

Switch on Comment → DM and add rules. A comment that matches a rule gets a private message from the rule’s campaign, which opens the conversation; the first matching rule wins, so order them with Move up and Move down. Up to 20 rules. Each rule has: A comment gets at most one private message, whatever happens next. With no rules, comments get nothing.
Comment rules start working after Meta approves the app for comment access. You can prepare them in the meantime.

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In the inbox

Instagram conversations appear in Chats with the Instagram mark and the person’s username. Everything that works on WhatsApp works there: read the conversation, stop the AI, answer yourself, move the lead to another campaign.
  • Voice notes the person sends are transcribed, as on WhatsApp, so the AI answers them.
  • Your own replies can be sent up to 7 days after the person’s last message; the message says it was sent as a human reply. After 7 days Instagram refuses, and you can answer when the person writes again.
  • If you answer from the Instagram app instead of Whappy, the AI stops on that conversation so it never writes over you. Press Continue AI conversation in Chats to hand it back.

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Test conversations

A campaign that talks on Instagram can be tested as an Instagram conversation: in the test dialog, choose Instagram as the channel. On Instagram the business never opens the chat, so you write as the customer and the campaign answers; files reach you as links, as they would a real person.

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Disconnecting

Disconnect is at the end of the Instagram page. The AI stops answering on Instagram at once. Your settings (campaigns, story routing, comment rules) are kept and come back if you connect the same account again; leads and conversations stay in your account. If you remove Whappy from your Instagram settings instead, Meta tells Whappy and the account is disconnected the same way. If you ask Meta to delete your data, Whappy deletes the connection (your access, username, profile picture and comment rules) and gives you a confirmation code with a page that shows the request’s status. Your leads and conversations are your business’s own records and stay in your account; see the privacy policy.

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Troubleshooting

Instagram is not available for your account yet. Contact support.
Try again and allow access to your messages when Instagram asks. Make sure you log in with a professional account (business or creator), not a personal one.
Start again from Integrations → Instagram and finish in the same tab. Whappy refuses a connection that did not start on its own page.
On the Instagram page, check that Reply to DMs is on and that a Campaign for DMs is chosen and running. A campaign that does not talk on Instagram cannot be picked: switch Instagram on in its Options.
Instagram allows automated messages only within 24 hours of the person’s last message. The conversation shows a note when a follow-up or reminder was skipped for this reason; a follow-up set to 24 hours or more never goes out on Instagram.
Check the rule’s post and words: the comment must contain one of the words, as whole words. If the rules are fine, Meta may not have approved comment access for the app yet.
Check that Instagram is still connected on Integrations → Instagram. If it is not, press Connect Instagram again: your settings come back with it.
Need help? Check our FAQ or contact support.