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An announcement takes an offer and pushes it to your customers, instead of waiting for them to ask. Announcements only exist on campaigns for existing customers.

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Sending one

Press Announce on the offer’s card, or go to Announcements and pick the offer. Then pick the template it opens with — filled in for you if the offer carries one — and choose who gets it. Leave the tags empty to reach every customer on the campaign, or pick tags to narrow it — Premium, Milan, lapsed. Customers must match the tags you choose. Nothing goes out until you confirm. The confirmation says how many people will receive it, how many are left out because they asked you to stop, and roughly how long the send will take. Read the number: an announcement cannot be unsent.

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What your customer sees

They get your approved template — the short opener you chose. When they reply, the assistant takes over: it sends any photos attached to the offer, explains the offer properly, asks anything you wanted to know, and then goes back to being available for whatever else they need.
This is why the template does not need to describe the offer. Its only job is to reopen the conversation; everything after that is a real exchange.

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It goes out slowly, deliberately

An announcement to a large customer base takes hours or days, not minutes. Several things pace it, and all of them are protecting your WhatsApp number:
  • Your sending hours. Nothing goes out outside the hours set in Settings. Nobody wants an offer at 3am.
  • Your pacing. The interval in Settings applies here too.
  • A daily ceiling. There is a limit on how many people one business messages in a day, regardless of your plan.
  • Recent conversations are skipped. Anyone who has messaged you — or been messaged — in the last 24 hours is left out and reached later. Somebody mid-conversation should not be interrupted by an unrelated promotion, and two announcements should never stack on the same person.
The last one surprises people. If you announce something and a customer who was chatting with you yesterday does not receive it immediately, that is the rule working. They will be reached once they have gone quiet.
You can change the 24 hours in Settings, or set it to 0 to switch it off.

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Who is left out

Three groups never receive an announcement:
  1. Anyone who opted out of marketing. Checked at the moment of sending, not when you chose the audience — so somebody who says STOP halfway through a send is not reached by the rest of it.
  2. Anyone who does not match your tags.
  3. Anyone in a recent conversation, as above — they are reached on a later pass.

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Stopping one

Open the announcement and press Stop. Nobody who has not yet been reached will be. Messages already sent are already on someone’s phone, and stay in the record. Pausing the campaign also pauses the send; restarting resumes it exactly where it stopped.

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One at a time

You can only have one announcement in flight per campaign. If you try to send a second, you will be asked to wait for the first to finish or stop it. Two overlapping sends would reach the same people twice in an afternoon, which is the fastest way to have a number reported.