Options

Options holds the settings that apply to the whole campaign: its language, where it talks, how messages go out, its working hours, and which extra pages it shows. On a campaign for existing customers the page is called Settings. Most settings are kept when you press Save at the bottom. Language, Channels and Sections are saved as soon as you change them. If you try to close or reload the tab with unsaved changes, the browser asks first.

WhatsApp number

On a campaign for existing customers only, the first card is WhatsApp number: which of your connected numbers the campaign sends from (Send from). Choose it first: the templates you can use for offers and announcements are those of the WhatsApp Business account the number belongs to.

Language

Campaign language is the language the assistant writes in for every lead without a language of their own. It is saved as soon as you pick it. When it is not set, those leads are written to in English, and the campaign shows No campaign language among the things worth checking. Each lead can also have their own language: from an import, set by you, or guessed when they arrive and then followed from the messages they write. See Lead language. How Whappy guesses the language of a new lead before they write is set once for your account, under Profile → Language of new leads in the account menu: it tries the language of the form or page they came from, their phone’s country code, and their first name, in the order you choose. The name guess starts off. Instagram leads always write first, so Whappy uses the language they write in.

Channels

Channels says where the campaign talks: WhatsApp, Instagram or both. It is shown on accounts where Instagram is offered, and saved as soon as you change it. See Channel for what each choice changes.

Sending

The rows shown depend on the kind of campaign and its channels.

Setting	What it does	Shown on
Time gap between new leads	Minimum gap, in minutes, between two new leads, so messages don’t all go out at once.	Every campaign that talks on WhatsApp
Starts when	Which store events send a customer to this campaign. See Shopify.	Campaigns for new customers on accounts with a Shopify store
Wait before the first message	Minutes to wait before the first message to a new lead. Off sends at the next run.	Campaigns for new customers on WhatsApp
Restart the campaign for a lead that comes back	When the same lead arrives again, the funnel restarts from the first message. Off, only the lead’s details update. On by default.	Campaigns for new customers on WhatsApp
Stop when a lead asks not to be contacted	When a lead clearly asks you to stop writing, the AI stops replying. Still in testing: for now these messages are only recorded and the AI still replies.	Campaigns for new customers
Suggest products from your store	The AI can suggest one related product from your store in a reply. On unless you switch it off. Buyers who opted out of marketing never get suggestions; product questions are answered either way. See Shopify.	Accounts with a Shopify store
Leave recent conversations alone	Announcements skip anyone in a conversation more recent than this many hours (24 by default; 0 turns it off). On a campaign started by store events, a later event does not start it over for a customer whose conversation had a message within this window.	Campaigns for existing customers, and campaigns started by store events
Follow-up	If a lead stops replying, the AI writes to them again after this many hours. Follow-up message is optional: a guide the assistant adapts each time.	Campaigns for new customers
Appointment reminder	A reminder this many minutes before a booked appointment. Reminder message is optional: a guide the assistant adapts each time.	Every campaign

On Instagram, a follow-up or a reminder only goes out within 24 hours of the lead’s last message. On a campaign that talks only on Instagram, a follow-up set to 24 hours or more never goes out, and the page warns you. A campaign that talks only on Instagram has no time gap, start wait or restart: its leads write first.

Welcoming new customers

On a campaign for existing customers, How new customers are welcomed sets the one message imported customers get from the assistant. See The welcome.

Working hours

Time zone and Days and hours: switch each day on or off, and set its start and end time. A day that is off shows Closed. New contacts and follow-ups go out only in these hours. Replies go out any time. A lead who writes at night gets an answer straight away; a new lead added at night gets their first message when your hours begin. Appointment reminders are sent on time, whatever the hour. Announcements also go out only in these hours. Choose the time zone your business works in, not your leads’.

Sections

Sections switches extra pages on or off in the campaign’s menu. Changes apply straight away.

Section	What it is
Files	Documents, images and voice notes your assistant may send when the conversation calls for them. See Assets.
Coach	What your finished conversations show, and what could be improved. See Coach.
Rehearsal	Try this campaign on invented customers. Nothing is sent to anybody. See Rehearsal.
Ad reporting	Tell Meta which leads turned out to be good, so it finds you more like them. See Meta Ads.

All four are off until you switch them on. A campaign for existing customers offers only Files.

Campaign Setup

For existing customers

Content

WhatsApp number

Language

Channels

Sending

Welcoming new customers

Working hours

Sections

​WhatsApp number

​Language

​Channels

​Sending

​Welcoming new customers

​Working hours

​Sections

WhatsApp number

Language

Channels

Sending

Welcoming new customers

Working hours

Sections